Ad Wrap: Maccas celebrates fathers, Hungry Jack's spruiks cage free ads and Woolworths' home insurance deals – MuMbrella

Mumbrella looks over some of the latest campaigns to hit our screens.

iiNet is promoting its limitless broadband data offering with a spot reflecting on when air travel was thought impossible as the iiNet guy floats through the air in a chair being carried on the wind by hundreds of balloons.

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Hungry Jack’s is telling the story of its egg delivery truck driver in a new spot in an effort to highlight the fast food chain’s use of cage free eggs.

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Over at McDonald’s, it’s all about Father’s Day. The 90second spot tracks a man’s relationship with his partner through to becoming a dad which seems him ditch motorbikes for prams and beer for a bottle of milk. Set against Meat Loaf’s ‘I’d do anything for lobe (But I won’t do that), the ad then transitions into the man’s early days of fatherhood, playing games with his daughter, birthday parties, taking her to the doctor, makeovers and fights. It ends with the pair sitting in McDonald’s sharing a meal and features the tagline “Something for dad”.

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Woolworths is spruiking its home insurance offering with two spots. One in which sees a husband check with his wife that she had sorted the insurance to which she explains how much she’s saved.

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A second spot sees a stranger telling fellow Woolworths shoppers how much he’s saved with Woollies insurnace.

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Another Woolworths spot introduces viewers to Cody, one of the supermarket’s “pickers”, someone who picks the products to fill online shopping orders.

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Miranda Ward

Miranda Ward is the publishing and PR editor at Mumbrella. She edits the weekly PR newsletter CommsCon and the weekly publishing newsletter Publish. Miranda joined Mumbrella in September 2013 from Sky News.

topics ads, creative, Hungry Jacks, McDonald’s, Woolworths
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Comments: 1 Add Comment
Kevin Jones 28 Aug 16

I realise the McDonald’s ad is about Father’s Day but his partner simply disappears from the ad after the baby is born. Did she die in childbirth?
It would have been a better ad if the Mum had also been in the restaurant at the end, at least.


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