Small businesses can now get to advertise thanks to Alphabet Inc (NASDAQ:GOOGL) Google’s YouTube. YouTube together with professional filmmakers is working to make it possible for small businesses to make advertisements.
Professional videographers have already been dispatched to six cities to help small business owners to script, shoot and produce advertisement videos. How does it happen? All this is for free so long as the business owners spend $150 on the site.
A small business owner in San Francisco will have to spend about $500 to shoot a small marketing video. So what YouTube is offering seems a great deal.
The program rolls out in a simple manner. The filmmakers and business owners spend two hours working on the script that goes hand in hand with YouTube’s templates, then two to three more hours spent on shooting and editing. Afterwards an ads specialist is deployed by YouTube. The first six cities where this project tagged the Director Onsite are Los Angeles, Chicago, Boston, Washington DC, Atlanta and San Francisco.
For those who are far away there is a new app that YouTube just launched known as the YouTube Director that facilitates easy making of video advertisements? YouTube already has big advertisers on board but also see the untapped market represented by small businesses. There is a huge digital surge that has seen online companies such as YouTube and Facebook,Inc (NASDAQ:FB) innovate ways to make video advertisements easily.
Digital advertising is now a gigantic thing and it is expected to get to $77.4 billion in 2017. According to eMarketer, digital advertising will have surpassed advertising on television for the first time.
YouTube Director is a suite that offers new products for advertisers. This is particularly with small businesses that do not have the budget or capacity to hire advertising agencies and do not own production utilities. One of the products is a mobile app which allows the user to easily create video advertisements directly from their phone. This is quite useful for that person with zero editing experience. Apart from being able to shoot videos from their iPhone there is also automated production program for app developers.
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