Month: April 2016

This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster – Adweek

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer’s socks off. Letgo and agency Crispin Porter + Bogusky just introduced the “Commercializer.” It’s an [Continue]

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'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push – MediaPost Communications

Crackle announced a new initiative called “break-free advertising” that’s aimed at creating a less-cluttered environment for advertisers’ messages during Crackle’s original shows. The new “break-free” scenario was announced as part of Crackle’s annual upfront presentation Wednesday in New York.  The streaming service, owned by Sony, also announced two new originals and a handful of series [Continue]

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AD-TECH ROUND UP: Will Verizon Swallow Yahoo?, Crackle's Break-Free Ads… – Portada-online.com

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET RBC Capital Markets and Advertising Age research found that 78% of respondents believe that ad blocking technology has a negative effect on programmatic advertising, with 20% [Continue]

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This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster – Adweek

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer’s socks off. Letgo and agency Crispin Porter + Bogusky just introduced the “Commercializer.” It’s an [Continue]

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One in five Australians believes people with anxiety 'put it on' – Sydney Morning Herald

More video Recommended French to build Australia’s new submarines The budget’s big decisions Uluru climbing to continue Navy officer punched on ANZAC Day Thousands gather for ANZAC Day around Melbourne Replay video Beyondblue: An interview with Oliver Shawyer Get to know anxiety personal stories: snowballing worries. Video: beyondblue Sitting at his desk at work, Oliver [Continue]

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'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push – MediaPost Communications

Crackle announced a new initiative called “break-free advertising” that’s aimed at creating a less-cluttered environment for advertisers’ messages during Crackle’s original shows. The new “break-free” scenario was announced as part of Crackle’s annual upfront presentation Wednesday in New York.  The streaming service, owned by Sony, also announced two new originals and a handful of series [Continue]

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AD-TECH ROUND UP: Will Verizon Swallow Yahoo?, Crackle's Break-Free Ads… – Portada-online.com

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET RBC Capital Markets and Advertising Age research found that 78% of respondents believe that ad blocking technology has a negative effect on programmatic advertising, with 20% [Continue]

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