Month: April 2016

'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push – MediaPost Communications

Crackle announced a new initiative called “break-free advertising” that’s aimed at creating a less-cluttered environment for advertisers’ messages during Crackle’s original shows. The new “break-free” scenario was announced as part of Crackle’s annual upfront presentation Wednesday in New York.  The streaming service, owned by Sony, also announced two new originals and a handful of series [Continue]

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AD-TECH ROUND UP: Will Verizon Swallow Yahoo?, Crackle's Break-Free Ads… – Portada-online.com

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET RBC Capital Markets and Advertising Age research found that 78% of respondents believe that ad blocking technology has a negative effect on programmatic advertising, with 20% [Continue]

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One in five Australians believes people with anxiety 'put it on' – Sydney Morning Herald

More video Recommended Jack Thompson: Hands off the Bondi Pavilion Bishop: China land grab not in Australia’s national interest Big business courts Facebook mums Bishop: We’re seeking return of Afghan aid worker Interlock: the road back from DUI conviction Replay video Beyondblue: An interview with Oliver Shawyer Get to know anxiety personal stories: snowballing worries. [Continue]

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ABQ Publishing Co. to cut nine classified ad positions – Albuquerque Journal

Albuquerque Publishing Company, business agent for the Albuquerque Journal, announced Friday that it will begin outsourcing a portion of its  classified advertising function beginning next week. A Marketing Resource, a national company with more than 400 clients including 300-plus newspapers, will handle classified advertising, except Legal, Obituaries and some Classified Display advertising, received from customers [Continue]

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This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster – Adweek

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer’s socks off. Letgo and agency Crispin Porter + Bogusky just introduced the “Commercializer.” It’s an [Continue]

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This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster – Adweek

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer’s socks off. Letgo and agency Crispin Porter + Bogusky just introduced the “Commercializer.” It’s an [Continue]

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One in five Australians believes people with anxiety 'put it on' – Sydney Morning Herald

More video Recommended Liberal attack ad invokes Gillard Karl Stefanovic skewers Peter Dutton on Manus ‘road map’ Karl Stefanovic skewers Peter Dutton on Manus “road map” Gillian Triggs: Public opinion may finally shift ‘I could put my money under the mattress’ Replay video Beyondblue: An interview with Oliver Shawyer Get to know anxiety personal stories: [Continue]

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