Month: February 2016

Girl Scouts' mention in the Oscars was worth $5.5 million in free advertising – Digiday

And the award for best random brand exposure goes to … the Girl Scouts. During last night’s Oscars ceremony, the three-and-a-half-hour program was filled to the brim with commercials from Samsung, Android and Cadillac, but it was a non-profit organization that didn’t spend a penny advertising that raked in millions in free exposure. [embedded content] [Continue]

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Facebook gives free advertising to anti-terrorism advocates – Telegraph.co.uk

[unable to retrieve full-text content] Telegraph.co.uk Facebook gives free advertising to anti-terrorism advocatesTelegraph.co.ukFacebook has a new plan to fight Islamic State recruiting and hate speech online – it will offer free advertising to users who fight terrorism, by speaking out against terrorist propaganda. According to a report in the Wall Street Journal, Facebook …Facebook’s anti-terror [Continue]

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